The best skill you can have in real estate is the ability to create attractive ads that sell properties fast.
Many people are afraid of the idea of "selling out".
I hated the idea of being pushy and of being a "real estate agent" and all the negative connotations that entailed. Realizing that selling was a must for any real estate investor, I decided to face the problem rather than run away from it.
Sell real estate is actually quite fun, I've discovered.
After selling several properties in the first year, I realized that I had misunderstood what it meant to advertise properties and properties for sale. What I thought would be awkward and intimidating turned out to be a great way to improve my writing skills.
My experience is that most properties can be sold. But only if you've priced it correctly, promoted it well and created an ad that communicates clearly. This explains why your property could be the deal of a lifetime and why buyers would be crazy not to take advantage of it.
Stop imitating everyone
Most of us have a lot of preconceived ideas about what a good home should look like. property advertisement. We've all been through a lot of other ads and unconsciously thought about ourselves :
"Well... I guess that's what my ad is supposed to look like, too."
Let me shatter that illusion for you right now. You don't have to write ads that look like everyone else's.
In fact, this is probably the worst thing you can do if your goal is to get noticed. If you create ads that blend in with the crowd, people will ignore you. Looking "average" is precisely the way NOT to be seen.
I'll be the first to admit, though, that it's not easy to think outside the box and be original! For most of us, it's not intuitive to be different and creative. That's why so many ads are so boring and uninteresting.
To show you how to write ads properly, we need to press the "RESET" button and start all over again.
The best skill you can have in real estate is the ability to create attractive ads that sell properties fast.
Many people are afraid of the idea of "selling out".
I hated the idea of being pushy and of being a "real estate agent" and all the negative connotations that entailed. Realizing that selling was a must for any real estate investor, I decided to face the problem rather than run away from it.
Selling real estate is actually quite fun, I've discovered.
After selling several properties in the first year, I realized that I had misunderstood what it meant to advertise properties and properties for sale. What I thought would be awkward and intimidating turned out to be a great way to improve my writing skills.
My experience is that most properties can be sold. But only if you've priced it correctly, promoted it well and created an ad that communicates clearly. This explains why your property could be the deal of a lifetime and why buyers would be crazy not to take advantage of it.
THE PERFECT
PROPERTY ADVERTISEMENT
Through
ANNOUNCER
BIG TITLE
This is your chance to "hook" your audience. The rest of your content will be ignored by everyone.
Signing up isn't an option if your title (or a good description) doesn't grab their attention.
According to the advertising platform, image Create something!
Your target audience will find it compelling!
OPENING STATEMENT
A good introduction is the first step in any story. Introduce your audience.
and increase their curiosity with a few introductory remarks.
They want to know more. Read on to find out what else it has to offer.
NARRATIVE DESCRIPTION OF FEATURES
Here you can discuss the main features of the property.
It must be convincing and inspiring. List the key features that make your product unique.
single announcement. Use descriptive words to make your unique ad that make the property attractive.
SPECIAL PROMOTION
Here, you can offer buyers an extra "nudge" to take action.
This encourages them to act NOW. The ad must make sense
Be aware of scarcity and communicate that you won't have it forever. Be
You can be creative with this, but respect the law.
You can offer incentives that will encourage people to move.
CALL TO ACTION AND CONTACT DETAILS
Now it's time for you to close. Tell your readers what to do next and how they can reach you.
you. Don't be afraid to remind them of the importance of this.
This could be their last chance to buy this property.
Let's discuss each component that lives in a great ad.
1. Title
Your property will be listed on websites such as Facebook, Zillow and Craigslist. You'll have to compete with thousands of listings. It's essential to have a catchy title for your ad. You should make it stand out.
The title of your ad is a crucial element. It's often your best chance of being noticed by a buyer. You need to find a way to stand out from the crowd.
You only have a second to grab someone's attention and get them to click on your ad. So first impressions are everything. It's no joke! If people don't feel compelled to click or read further, it doesn't matter how detailed your ad is.
What are the advantages and disadvantages of the property you want to sell? Can you make it humorous? Can you make it funny? Can you make your title stand out from the rest?
How to get someone's attention
It's not rocket science, as you can see. All you have to do is use your brain for a few more seconds. Just be annoying enough to be noticed.
It doesn't matter if you lie, exaggerate or value it at half its market value. All you need to do is get people's attention. How do you do that? Give them a reason (even if it's just curiosity) to click on your ad.
A nice image and a price are good additions to your title. The image will be displayed prominently on other websites, such as Facebook or Zillow. It's worth taking the time to think about the image, depending on the platform.
2. Opening declaration
The first sentence of my ad is a direct description of the property. Immediately inform your readers of the property they are looking at. This is the first section.
This large campground is located in Paradise, a charming town just 800 meters from Lake Superior.
Or:
This charming ranch features an open floor plan with stunning views of Cedar Springs.
As you can see, I'm answering the reader's first question. "What am I looking at?"
3. Narrative description of features
This is where the real excitement begins. This section focuses on two things.
I. Discuss the main features of the property such as:
Number of bedrooms/bathrooms
The square footage of the building.
Property size (usually measured in acres).
Location/neighborhood/schools.
Garage number (if applicable)
Additional outdoor features, such as a swimming pool, patio or courtyard, deck, fireplaces, etc., can also be added.
Recent renovations or updates, e.g. windows, doors, appliances.
Unique features, e.g. gazebo, basketball court, lakeside grounds, etc.
II. Describe the property in an engaging and inspiring way.
Words can do a remarkable job selling real estate or any other product. Copywriters are paid upwards of 150,000 $ to create a page of sales copy. Your ability to write well is a serious asset. However, remember that the words you use can have a powerful effect if used correctly. This is your chance to make the most of them.
For example, suppose you wanted to compare these two property ads.
Example 1: a typical advert
New furnace and air conditioner. All appliances included. Large terrace at the back of the house. You can walk down to the basement and access your fenced backyard. Many updates have been made. Attached garage for 1 with finished breezeway.
Example 2: Well-written ad
This charming cottage has a two-storey layout and offers breathtaking views of the Atlantic Ocean. The 159 square meters of this three-bedroom, two-bathroom home come with a 2-car garage. You'll have plenty of space to move around (without losing the cozy, intimate atmosphere you feel when you curl up by the fireplace and read a book).
Chaque matin, réveillez-vous avec de magnifiques levers de soleil. Ensuite, endormez-vous la nuit au son paisible de la nature. Il est situé dans une communauté conviviale avec un système scolaire primé, à la périphérie du quartier des Almadies. À seulement vingt minutes de Dakar-Plateau.
Selling well means communicating clearly
These two examples are different, as you can see.
It takes real effort to come up with descriptive words that will make your property appealing. Many people don't have the patience or desire to make it a pleasant experience. However, it can make a huge difference to the way buyers perceive your property.
Some people will naturally excel at creative writing. Some people will find it difficult. Not everyone has the ability to create mental images with words.
You'll find tons of my marketing materials at the end of this blog post. Keep reading!
4. Special promotion
These rules don't always apply to your listing. If you're looking to sell your property quickly, this is your chance to give buyers a little nudge to take action.
My ad is always seen by the typical buyer. They may be interested in my ad, but they need a reason to call me. A special promotion is a great way to help them.
Here's an example of a "special promotion":
Seller financing for the property
Offer to cover 100 % of buyer's closing costs for a limited period
Offer to buy the property on a lease or rent-to-own basis.
Temporarily, a slight price discount
You can add any incentive that you think will increase the number of potential buyers or prompt people to take action. You can be creative, but it has to be legal.
Special promotions are effective because they convey the message that this advert is limited in time and won't last forever. People will regret not acting sooner than they should.
Let me give you an example: every time I offer seller financing for my properties, I'll say this:
This property can also be purchased with optional seller financing. You can purchase this property without talking to the banks for a small down payment and in monthly installments.??
While this particular example doesn't highlight scarcity, it is a good reminder that there are other options. It alerts buyers to the fact that they don't have to worry about financing. This is especially true for vacant land, as most banks won't finance it.
5. Closing statement and call to action
This is where you conclude the story and tell readers what to do.
Don't be afraid to make them feel more urgent and remind them that this could be their last chance to buy that property.
Here's a sample:
Only the buyer who acts now will have access to this property. Stop reading and call ***-***-****.
Why don't you read this? CALL NOW BEFORE SELLING PROPERTY
But don't hype it up
Although I'm a perfectionist when it comes to listing properties, it's easy to get carried away with over-promising images or painting unrealistic pictures of the property's true potential.
It's important not to oversell a property or portray it in a positive light. That's where the objective lies: to present the property in the best possible light, without exaggerating its "greatness".
Most people recognize BS. You won't fool anyone if you start blaming others with false or embellished statements about your property. Your reputation in the marketplace will be seriously damaged. Worse, it could even lead to new enemies!
Selling isn't about cheating anyone. It's important to explain clearly why your property is an excellent opportunity. If your asking price is reasonable, it will help many people "make the connection" and see that your property is the right choice.
Successful salespeople know how to communicate this information effectively and transparently, while meeting their customers' emotional needs. It doesn't have to be oversold or turned into something it's not. Simply describe the property and its features so that buyers can see its potential usefulness and how it fits into their property dreams.
Let them imagine themselves on the property. Then let them decide if it's right for them.